ABOUT SEO/SMO/SERM/PPC

On-Page SEO  &  Off-Page SEO Techniques There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it! SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Now, SEO can be split up into two separate categories;  On-Page SEO  &  Off-Page SEO . On-Page SEO   refers to all the things that you can do  ON  your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Off-Page SEO  refers to all the things that you can do directly  OFF  your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In toda

White Hat SEO  - Techniques that search engines recommend as part of a good design. Black Hat SEO  - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing. White Hat SEO An SEO tactic is considered as White Hat if it has the following features: It conforms to the search engine's guidelines. It does not involve in any deception. It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see. It ensures that a web page content should have been created for the users and not just for the search engines. It ensures good quality of the web pages. It ensures availability of useful content on the web pages. Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more. Black Hat or Spamdexing An SEO tactic, is considered as Black Hat or Spamdexing if it has

What is SEO? Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness. Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website . SEO has two major components, On Page and off page SEO. On Page SEO On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are: Optimized titles and descriptions Proper URL Structures User friendly navigation (breadcrumbs, user sitemaps) Optimized internal links Text Fo